November 4 , 2016 — Sofia, Bulgaria
EEGS Masterclass once again will provide to the regional business an industry-tailored professional class that offers unique possibility to gain in-depth knowledge with practical importance and an opportunity for gaming industry professionals to enhance their skills.
EEGS Masterclass already gained popularity and interest among industry representatives. For the first time it was presented in 2008 by the initiator of the Eastern European Gaming Summit – The Bulgarian Trade Association of Manufacturers and Operators in the Gaming Industry /BTAMOGI/, until nowadays when it is a must-attend event among the regional gaming business representatives.
Continuing the well established tradition, the EEGS Masterclass this year will be held on 21st of November as a preceding event of the Eastern European Gaming Summit. Once again on 22 – 23 of November the summit will become a nexus for discussions on gaming trends and regulatory issues. Experts, professionals, representatives from both land-based and online gaming as well as representatives from the European Commission will gather in Sofia to exchange ideas, knowledge and experience on various topics regarding the gaming industry.
This years` professional training will be a sequel on the topic “Casino Promotions” with the leading speaker from Totally Gaming Academy – Arjan Korstjens, who led the EEGS Masterclass last year with great feedback. Korstjens is a regular speaker and trainer in the casino marketing field, but also serves a consultant to various businesses around Europe. In the past, he has worked as an independent Marketing Consultant for Holland Casino, Lottomatica, Sisal, Merkur Casino and Grand Casino Luzernn and specializes in customer journeys, looking at communication from a user point of view.
During the upcoming EEGS MASTERCLASS, Korstjens will emphasise on the different type of promotions that work for various target groups, calculating the expected return on investment, promoting outside the casino and setting up a promotion plan. The number of the participants is limited to 25 due to its interactive format and they all will receive a certificate of participation.